How do you build a vibrant, consistent, and engaged social media following?

Spoiler: It’s not about going viral.

If you’re building a brand—whether as a nonprofit, startup, or advocacy campaign—your social media presence is more than marketing. It’s identity, it’s community, it’s a conversation you shape, and most importantly, it’s an asset to help you meet your goals. 

Creating a vibrant and consistent social media community requires a few key strategies.